Top Story


Home >> International >> Article

Television subscription revenue to see 3-fold growth: Kotak Report

Font Size   16
Television subscription revenue to see 3-fold growth: Kotak Report

According to a recent Goldman Sachs-Kotak Securities media report, television penetration, is seen increasing 42 per cent to 110 million homes by 2005 from the current level of 79 million. Cable connectivity, estimated by the National Readership Survey to be at 38 million, is seen going up to 61 million.

The Kotak report sees subscription revenue going up even faster. Pegging the current market (fiscal 2001) at Rs 6,000 crore, the report forecasts a three-fold growth by 2005 to Rs 17,000 core. The share of broadcasters would at 11 per cent, or Rs 1800 crore, in fiscal 2005, a steep increase from the current Rs 300 crore.

The report expect to rise in television eyeballs to increase ad spends, but projects no more than a 20 per cent growth over the next five years.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...