The US-based TechTV, a 24-hour cable and satellite channel which provides technology news, information and entertainment, is planning to enter India through TechTV India channel. TechTV is owned by Microsoft co-founder Paul Allen’s company, Vulcan Ventures. Vulcan Ventures is likely to tie up with an Indian partner for the TechTV India channel.
The TechTV India would consist of a blend of our original programming and locally produced Indian technology news and entertainment programmes. The channel is already available to Indian cable operators who can freely sample TechTV via AsiaSat3S (transponder 4H). The channel will be marketed aggressively to cable operators, consumers and advertisers once the Indian partner is selected.
TechTV is a 24-hour cable and satellite channel providing technology news, information and entertainment. The channel recently celebrated its third anniversary in the US, where the channel already has over 25 million subscribers. The channel has programming partnerships in Japan, South Korea and Israel.