Top Story


Home >> International >> Article

Technology helps News channels to catch action live

Font Size   16
Technology helps News channels to catch action live

The TV coverage of the terrorist attack on the US and its aftermath would not have been half as exciting, had it not been for the state-of-the-art technology. Channels such as CNN and BBC, which have been giving live reports from wherever their correspondents could reach, including in Pakistan and Afghanistan, have shown that it’s technology that has made it possible.

CNN, for instance, is using cutting-edge technology such as satellite, satellite flyaway dishes, videophones and phone beepers to transmit news. CNN correspondent Nic Roberston’s reports from Afghanistan were sent around the world using a discreet videophone.

In the case of BBC coverage of the US attack, BBC Technology is playing a crucial role in backing the UK-based broadcaster for all its telecommunication and Internet support services.

While CNN’s investment in technology is considerable, Mr Dover points out that the channel is not just buying new technology but is also developing it.

BBC is drawing on its resources already in place around the world to cover the stories from wherever it’s happening.

According to CNN, by using such equipment, their crews have a lot more flexibility. They can transmit live from just anywhere, for example they were able to get close to the devastation in New York and transmit live using a videophone.

It costs around $8 a minute to transmitting a three-minute news, from northern Afghanistan to the Atlanta or the London centre, respectively by using a satellite phone and as it need two lines to transmit the audio and video signals, it comes to about $16 a minute.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’