Top Story


Home >> International >> Article

Techno Fab launches new advertising media

Font Size   16
Techno Fab launches new advertising media

Techno Fab Manufacturing Ltd. has developed and launched `Multi-Ad' - a totally-automated, indexing type and space saving advertising/display medium for commercial ads. In this medium, real products can be displayed in place of photographs to enable the target audience to have a realistic view of the product before the purchase decision. The medium enables the advertiser to cost-effectively display eight to 12 models of the same product or different products of the same advertiser.

This is the first time a medium of this kind is being launched in India and it has been certified (and patented) by the Government of India. The new medium can be displayed to remain top of mind in places like airport lounges, railway platforms, highways, hotels & restaurants, cinema halls, supermarkets, petrol bunks and other places where people are highly mobile and make last-minute purchase decisions.

The flaps of multi-ad unit turns one after another and stops for a desired duration required by the advertiser in a full open mode of 180 degrees to display the whole photograph or the product. The display time can be programmed to vary for each of the selected models if necessary, using a micro controller based combination timer for setting. The switching on and off of Multi-Ad can be auto-programmed as per the requirement of the advertiser.

The company is currently experimenting with the inclusion of audio facility for each ad. As the unit is entirely covered, the security of products like gem and jewellery are also taken care of. The total width of the display area varies from two feet to 9.7 feet and height 1.5 feet to six feet and price varies from Rs 80,000 to Rs 2.7 lakh per display machine. The units are also available for hire and are suitable for a range of products like garments, watches, shoes, vehicles, cosmetics etc.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...