Top Story

e4m_logo.png

Home >> International >> Article

TBWA Worldwide to handle Absolut vodka Asia business

23-June-2001
Font Size   16
TBWA Worldwide to handle Absolut vodka Asia business

Swedish vodka distiller, Absolut has awarded advertising duties for nine countries in the Asia/Pacific region, to Omnicom Group-owned TBWA Worldwide. The undisclosed pan-Asian account -- which covers advertising in Australia, Hong Kong, Japan, Korea, New Zealand, the Philippines, Singapore, Taiwan and Thailand -- will be coordinated by TBWA, Paris, which already handles Absolut's advertising in Europe and Africa.

Previously, Absolut's only local advertising presence in the Asia/Pacific region was a contract with independent Fame, Sydney, which handled marketing in Australia.

Absolut describes the appointment of a single agency network as a logical development in the wake of its recent realignment of distribution capacities across the region.

Picking up the Asia-Pacific region, increases TBWA's lockhold on the global Absolut account, now controlled by two principal agencies: TBWA Chiat Day, New York, which has handled Absolut's advertising in the Americas since 1979, and TBWA, Paris, which launched the brand in Europe in 1992 and now handles the Africa-Asia/Pacific-Europe region.

TBWA is now deeply immersed in adapting Absolut's iconoclast advertising message to local markets across the region, with the first print and outdoor work scheduled to break in July.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business