Top Story

e4m_logo.png

Home >> International >> Article

Taylor Nelson to buy out Indian partners in Mode

19-January-2001
Font Size   16
Share
Taylor Nelson to buy out Indian partners in Mode

Market and social research agency Taylor Nelson Sofres is buying out its Indian partners — the promoters of Mode Research — in a joint venture Taylor Nelson Sofres Mode to raise its holding in the entity from 30 per cent to 100 per cent. The transaction is expected to be completed by March 31, 2001 and the Indian venture would be integrated with the global operations of the foreign research agency.

TNS entered the Indian market research market in 1997 by acquiring 30 per cent stake in Mode Research from its six partners. The agency was subsequently renamed Taylor Nelson Sofres Mode.

Worldwide Taylor Nelson Sofres is the third largest market research agency with turnover in excess of $630 million and market capitalisation of $1.7 billion on the London Stock Exchange. In India, according to some estimates, the agency lags behind ORG-MARG-AC Nielson, IMRB and MBL-RCG.

The total turnover of the market research agencies is estimated at Rs 2,300 crore and TNS Mode accounts for a mere five per cent of that turnover.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India