Top Story

e4m_logo.png

Home >> International >> Article

Tatas appoint Media Edge as their AoR

11-October-2001
Font Size   16
Share
Tatas appoint Media Edge as their AoR

To achieve a better synergy and enhanced media clout, the House of Tatas will channel its media operations through a single agency, making it the largest media buyer in the country after Hindustan Levers.

The Tatas have appointed Rediffusion DY&R media buying arm – The Media Edge – as their Agency on Record (AoR) following a fierce pitch that involved at least four other agencies. The group will adopt the centralised media buying approach effective January 1, 2002.

According to industry sources only 14 group companies, with a collective adspend of Rs 150 crores, have signed up for the ‘Group Synergy Project’. Other companies are in the process of putting their people and systems together.

Group companies that have signed up include Titan, Tata Tea, Indian Hotels, Voltas, Trent, Tata AIG, Tata Chemicals. Others like Tata Engineering and Tata Steel are expected to sign within the next 2 to 3 months. Once other group companies sign up, the collective media buying would increase to about Rs 250 crore.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India