Top Story

e4m_logo.png

Home >> International >> Article

Tata group to centralise its media buying

23-January-2001
Font Size   16
Tata group to centralise its media buying

The Tata group has decided to centralise its media buying with a single advertising agency. Media buying for about 80 group companies are likely to be carried out in consolidated fashion in the coming days, and the group is in the process of evaluating agencies for this purpose. The consolidation will make the group a veritable powerhouse in terms of combined media ad spend, estimated at Rs 400 crore.

The agencies that have been invited to pitch for the account include Madison, Carat, The Media Edge and Zenith.

This is the first time that the Tata group has decided to centralise their media buying operations. Currently, the Tata group has split its advertising business across the agencies.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign