Mr. Tarun Rai, senior vice president and general manager and currently heading HTA in Kolkata, has been made head of HTA Mumbai. He will be moving to Mumbai in January after completing the handing over process to his successor to be named shortly. Rai’s designation will however remain the same.
Tarun began his career with Asian Paints in 1986 before joining HTA Delhi in 1988. According to Mike Khanna, “his rapid growth in the agency was due mainly to his passion for advertising and excellent understanding of clients and their business.” In Delhi, Tarun worked with a variety of clients including SmithKline Beecham and Nestle.
Tarun moved to Calcutta in December 1999 as General Manager. In his two years there, Tarun consolidated and cemented relationships with the existing clients and aggressively went out to win a string of new clients. Calcutta Office under him won many awards including the Agency of the Year award twice and the JWT Global TTB award this year.
According to industry sources the reason why Rai was chosen for the Mumbai post over Kamal Oberoi (Delhi head, HTA) is Oberoi’s good performance in the Capital, which is emerging as the most important market for the advertising industry.
According to industry sources Rohit Ohri, currently incharge of the Pepsi account in Delhi is the favourite to head the Kolkata office. However, the agency did not confirm this development.