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TAM to change the sample households within three weeks

11-September-2001
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TAM to change the sample households within three weeks

TAM, in a meeting with Advertising Agencies Association of India on Monday, agreed to change the list of sampled names, which were leaked to the media within three weeks. TAM had earlier claimed that the Mumbai list is partial with only 228 homes, while the current panel strength is 312 homes. Of the list, only 35 per cent homes exist, TAM had clarified.

In a bid to ensure confidentiality of the list, AAAI has insisted that TAM collect information from the research agencies all over the world on how to prevent leaks from recurring.

While urging on the need for an absolute foolproof system, AAAI was convinced that no manipulation of data had taken place.

Broadcasters and advertising and rating agencies have been trying to come to terms with the incident over the leakage of the TAM and INTAM sampled list of peoplemeter homes.

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