TAM and INTAM have decided to merge their operations and evolve a single currency by middle of next year.
Mr. LV Krishnan, CEO TAM India, will head the new entity.
Speaking to exchange4media, Mr. Krishnan confirmed the merger. He added that one of the current systems would be dismantled within the next two months to make way for the new system. The new system would be offered only by the middle of next year. In the interim, subscribers of the dismantled system will receive data from the surviving system. Mr. Krishnan did not confirm which system would be dismantled.
The new system will be jointly developed by Nielsen and its associate.