Sun Network plans to launch Tamil movie channel on October 22 to form a formidable bouquet led by Sun TV. The new channel, KTV, will be a digital, free-to-air channel and would exploit Sun Network’s huge movie library.
While movies will be the backbone of the channel, it will also have a programming mix of live events, film-based shows and mega serials. Sun Network has appointed New Age Entertainment as their sole marketing agent.
Sun TV will pull out movies on weekday afternoons and put them on KTV. The movies on Saturdays and Sundays however will continue on Sun TV, as they are big revenue earners for the channel.
KTV will, at least, air three movies a day, including a blockbuster. The channel will also telecast live events, film-based shows and mega serials. It will start with a big launch event of local movie stars. Events with singer like Yesudas and Balasubramanium have also been lined up.
Niche programming will also be a part of the menu offered by the channel. New serials will be produced inhouse, though the channel will not be driven by soap operas. While Sun TV will run on the strength of the soaps, KTV will attract audiences who are watching other Tamil language channels like Vijay TV.
According to media analyst the launch of KTV would make Sun Network a formidable player and make the task of the nearest rival channel still tougher.