STAR India Limited, has put on
hold for the time being its ambitious plans to offer
broadband and interactive services in India.
"STAR India plans are very much
in place. Because of the knock the industry had taken
over the last few quarters the world over, we have not
dropped any of our plans but put on hold for the time
being. As and when there is a turn around, we will
launch our bouquet of services," STAR India CEO Peter
Mukerjea claimed on the sidelines of the launching of
the first private FM radio station to which STAR will
be providing the content on music and entertainment.
The company was restructuring the
various channels and services being offered, to
consolidate its leadership in the satellite and cable
television industry. The company is restructuring the
leading channels like STAR Plus, STAR Movies, and STAR
News to be more focused on the subcontinent and offer
India-specific programs for warding off competition
from other leading satellite TV channels like ZEE and
Admitting that ZEE News and Aaj
Tak had a competitive edge over STAR in telecast of
Hindi news, Mukerjea said the channel was working out
new plans to provide better and exclusive content in
the national language. "We are talking to NDTV
Productions to revamp the content provision for Hindi
though we are ahead in the English section," he added.
Asked whether the contract with NDTV for providing
news and current affairs would continue after its
expiry next year as its chief (Prannoy Roy) was
planning to launch his own independent satellite
channel to provide news, views, and entertainment,
Mukerjea said the issue had not yet been taken up.
Besides broadband and interactive
services, the News Television Networks of STAR was
slated to launch a news portal from Bangalore, but it
could not take off in the wake of the dotcom bust and
the subsequent tech meltdown.