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Starcom merges media operation of three advertising agencies

26-July-2001
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Starcom merges media operation of three advertising agencies

Starcom MediaVest Group(SMG), one of the leading media holding groups in the world today, announced the operational media merger of three Indian advertising agencies namely Leo Burnett India, Ambience D’Arcy and Orchard Advertising, all BCOM3 member-agencies in India. The merger will enable Starcom India to consolidate its volume across the three advertising agencies and will also offer the Starcom brand of excellence to all its clients.

Announcing the merger, Mr. Andrey Purushottam, the new managing director of Starcom in India, outlined three fundamental principles of the agency’s future offering — accountability, integration and technology.

Prior to this merger, Starcom Worldwide operated as a stand-alone consumer contact specialist unit of BCOM3 Starcom and has won nearly $2.5 billion in media billings over the past three years.

At present, Starcom India handles the media accounts of Dabur Health Care, Acer Computers, Amtrex Hitachi, Bajaj Sevashram, Balsara Hygiene, Bayer Consumer Products and Birla Sun Life among others.

BCOM3 is a top-tier global advertising and diversified marketing services holding company with more than 500 operating units in 90 countries.

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