According to the latest INTAM report (Nov 26 – Dec 1), STAR Vijay TVs daily soap, Marumagal has occupied the number one slot among the top 50 shows during prime time, in the SEC A & B homes in Tamil Nadu.
Star Vijay also claims to be the fastest-growing channel in terms of viewership in the SEC A and B segments, which account for 26 per cent of cable and satellite homes in the State. The prime time share for Vijay in the SEC A&B segment has grown to 8.2 per cent (Nov. 2001) compared with 6.8 per cent in the previous month.
Inspite of such good performance, it has not made any serious dent to Sun TVs supremacy across time bands. According to the report, 45 of the top 50 programmes (in the all day time band) belong to Sun TV, with Swayamwaram occupying the top spot.
According to company sources, since October, Star Vijay has been pulled off the prime band, and, as a result, it is not received in households that own black & white television sets (essentially SEC C & D homes). 40 to 45 per cent of households in Tamil Nadu fall under this segment.