Top Story

e4m_logo.png

Home >> International >> Article

Star undecided about DTH operations

14-July-2001
Font Size   16
Share
Star undecided about DTH operations

Mr. James Murdoch, executive vice-president of News Corp and chief executive officer of Star said that, Star was still undecided on making a foray into DTH.

Star has two major concerns in making a foray into the domestic DTH segment. First, the DTH guidelines talk of a sectoral cap of 20 per cent for broadcasters. Second, the open-architecture set-top-box, as prescribed in the DTH guidelines.

Mr. Murdoch and his delegation, which included Star India chief executive officer Peter Mukerjea, met Information and Broadcasting minister Sushma Swaraj and discussed in detail on various issues, including DTH and FM radio.

Mr. Mudoch expressed his happiness with the FM radio operations and spoke at length about it during his meeting with Sushma Swaraj.

Star is in a venture with the Ispat group in Music Broadcast Pvt. Ltd., which has license to set up FM stations in six centres.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO