Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


International STAR TV to launch regional channel

STAR TV to launch regional channel

Author | NULL | Monday, Jan 01,1900 8:26 PM

STAR TV to launch regional channel Star TV is likely to launch a regional channel. However, no time frame has been set for it so far. Star TV had already decided that it was a bad strategy to mix regional content with Hindi and English programme. It was felt that it might clash with the interest of a lot of typical Star channel viewers who want to see programmes either in Hindi or English. Since northern India is a region where Hindi is a widespread language and English is a popular language in southern India, having any other language in the ongoing Star channels might upset the viewership balance. As a result, the only option was to launch a regional channel, if Star wanted to capture another set of audience.
Tags: e4m

Write A Comment