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STAR TV to launch regional channel

15-December-2000
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STAR TV to launch regional channel

Star TV is likely to launch a regional channel. However, no time frame has been set for it so far. Star TV had already decided that it was a bad strategy to mix regional content with Hindi and English programme. It was felt that it might clash with the interest of a lot of typical Star channel viewers who want to see programmes either in Hindi or English. Since northern India is a region where Hindi is a widespread language and English is a popular language in southern India, having any other language in the ongoing Star channels might upset the viewership balance. As a result, the only option was to launch a regional channel, if Star wanted to capture another set of audience.

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