Star, having established itself in Asia, riding piggyback on the Indian operations, now wants to take the brand out of Asia and unveil it to the global world of cable and satellite.
Star has already taken step towards this by planning to launch its channel in the UK from January 2001 in association with British Sky Broadcasting.
Star is looking at not only showcasing existing content, specially those made in India, but also generating new content, mounted slickly, featuring big stars and celebrities. In the pipeline are movies, serials, chat shows and even news and current affairs shows. It is also looking at exploiting opportunities on those TV channels overseas, which do want to attract viewers of Indian origin, but cannot have a full channel catering to them.