Star TV is increasing its pay channel package price by 30 per cent in a bid to increase its subscription revenue.
The price of each channel under the Star TV network, would go up by Re 1 per month. The price revision will be with effect from March 1, 2001. The six-channel package will now cost between Rs 28-Rs 30 per subscriber, depending on the connectivity of the cable operators.
Star TV's decision to increase the price of its pay channels follows soon after it avoided a centralised deal and signed up with SitiCable's joint venture partners in Delhi.
The cable operators are not happy with the decision and will be meeting in Pune to mobilise against the hike. They are threatening to boycott carrying Star bouquet of channels in Gujarat and Pune. Though cable operators are grudging, a majority of them said that they would ultimately have to pay up.
Zee TV recently increased its pay channel price marginally. While operators with connectivity above 10,000 had to pay for the eight channels Rs 12 per subscriber from Rs 10 earlier, smaller operators will have to shell out Rs 13.50, up from Rs 13.