Top Story

e4m_logo.png

Home >> International >> Article

Star TV for fresh look at DTH guidelines

28-November-2000
Font Size   16
Share
Star TV for fresh look at DTH guidelines

News Television has approached the government to take a fresh look at the recently announced guidelines on direct-to-home (DTH). An indication to this effect was given by News Television chief executive officer Peter Mukherjea at the India Economic Summit. Speaking to the media persons Mukherjea said that there is room for some modifications in the existing guidelines. DTH is high investment business and it has long term gestation period. However he was non-committal on whether the current guideline would restrict FDI inflow in the new sector.

Tags

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of a...

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)