Top Story

e4m_logo.png

Home >> International >> Article

Star to stop telecast of its seven channels on InCablenet

12-June-2001
Font Size   16
Share
Star to stop telecast of its seven channels on InCablenet

Star Network, with its bouquet of seven channels, has decided to cease telecast on the Hinduja-run InCablenet in Mumbai for non-payment of subscription fee for the last three months.

According to Star, Incablenet pays for less than 10 per cent of its subscriber base. The network claims to have a subscriber base of 1.5 million at this stage. The allegation by Star is that this subscriber base has been the same over the last six years.

InCablenet has filed a case on the grounds of breach of agreement against Star in the Bombay High Court. According to the industry sources, InCablenet may appeal to the MRTP for action if the issue is not resolved.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking