Star Network, with its bouquet of seven channels, has decided to cease telecast on the Hinduja-run InCablenet in Mumbai for non-payment of subscription fee for the last three months.
According to Star, Incablenet pays for less than 10 per cent of its subscriber base. The network claims to have a subscriber base of 1.5 million at this stage. The allegation by Star is that this subscriber base has been the same over the last six years.
InCablenet has filed a case on the grounds of breach of agreement against Star in the Bombay High Court. According to the industry sources, InCablenet may appeal to the MRTP for action if the issue is not resolved.
Our typical marketing budget is usually 10 per cent of the topline spend
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