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STAR to produce its first reality TV show in India

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STAR to produce its first reality TV show in India

Star is all set to produce its first reality TV show in India. The half-hour programme is expected to be launched on Channel V in January 2002, making it the first music channel in the country to come out with a reality TV show.

Star India will be investing heavily in the Hindi version of the show, which it believes, will keep its music channel in hot competition with MTV. It has acquired the licensing format of the popular international programme, PopStars, from Sportsworld Media group of Australia.

Channel V will screen the reality show as it charts the creation of a pop band, from auditions, through rehearsals and contests. The end will be a CD which, in UK, is released and promoted by a music company in collaboration with the network. The format has already been a hit in Australia and the UK.

STAR India will be promoting the reality TV show across its entire network. Unlike the reality show Temptation Island whose original version is being screened on Star World, PopStars will be produced in India. Channel V is planning to launch five shows soon as a further step to beef up the channel.


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