Top Story

e4m_logo.png

Home >> International >> Article

STAR to produce its first reality TV show in India

07-December-2001
Font Size   16
Share
STAR to produce its first reality TV show in India

Star is all set to produce its first reality TV show in India. The half-hour programme is expected to be launched on Channel V in January 2002, making it the first music channel in the country to come out with a reality TV show.

Star India will be investing heavily in the Hindi version of the show, which it believes, will keep its music channel in hot competition with MTV. It has acquired the licensing format of the popular international programme, PopStars, from Sportsworld Media group of Australia.

Channel V will screen the reality show as it charts the creation of a pop band, from auditions, through rehearsals and contests. The end will be a CD which, in UK, is released and promoted by a music company in collaboration with the network. The format has already been a hit in Australia and the UK.

STAR India will be promoting the reality TV show across its entire network. Unlike the reality show Temptation Island whose original version is being screened on Star World, PopStars will be produced in India. Channel V is planning to launch five shows soon as a further step to beef up the channel.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.