Star World will premier Temptation Island, tonight at 10 p.m. The show is an unscripted drama in which four happy couples and 26 scantily clad singles spending two weeks without any restrictions on a Carribean island, to test the boundaries of their relationships.
The show that shocked America has been advertised “Lust. Sex. Betrayal,” is bound to have a shocking effect on a more conservative society of ours.
Star World, however believes that it has upmarket, and niche audiences who are exposed to international English programming.
According to industry analysts Star World will gain if the show creates controversies. . “We are hyping it up,” said Sameer Nair, executive vice-president, content and communications, Star India.
According to the industry sources, the Joint secretary (broadcasting), Rakesh Mohan, who is examining the issue, has said that the ministry would take action if any of the provisions of the advertising and programming code were violated.
Temptation Island produced Fox channel’s strongest adults 18-34 demographic ratings in more than six years. Star World hopes to gain audiences that watch English language channels in the country at the same time it does not expect to get wild ratings.
Temptation Island is all about the honest truth that few relationships can survive without a certain degree of ignorance and denial. Star realises that India may not be ready yet for an indigenious version of Temptation Island. Which is why it is conducting an online poll to find out if the majority approves. Star World will air eight episodes, once a week.
In the meanwhile I&B Minister Sushma Swaraj has said that the ministry is waiting for Star to air the programme before it takes a stand on it. According to the minister, the ministry was in touch with Star to ascertain the content of the show.