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STAR to increase subscription rates by Rs 10

06-December-2001
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STAR to increase subscription rates by Rs 10

The STAR Network has decided to increase its subscription rates for the its bouquet of seven channels by about Rs 10. The rate will be effective January 2002. The STAR Network comprises STAR Plus, STAR Movies, STAR Gold, STAR News, STAR World, NGC and Channel (V).

Peter Mukherjea, chief executive officer, STAR Network said that, it is sad that just 6 million subscribers in the country share the cost of 38 million cable homes. According to him if the cable operators and MSO's declared their true connectivity, STAR would be in a position to reduce their monthly charges in the long run.

Adding on to this, Sameer Nair, executive vice president--head of content & communication said, "We have increased our investment in programming so as to deliver a better viewer experience. We are evolving and innovating with every new programme that we bring, to our viewers. With escalating costs and high production values, that go into this process, it's only fair that the cable operators declare their true connectivity or accept this nominal price increase."

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.