Top Story


Home >> International >> Article

STAR ties up with UTV to take control over Vijay TV

Font Size   16
STAR ties up with UTV to take control over Vijay TV

STAR is taking control over the Tamil language channel Vijay TV by forming a joint venture company with UTV.

The two companies will hold a 50:50 stake in the company. The investment will not be through STAR India but STAR Hong Kong.

The joint venture company will be involved in Vijay TV’s content, technical services and advertising sales support. The technical services will include production and post-production facilities.

The ownership of the channel, however, will continue to be with Ronnie Screwvala-promoted UTV.

The new investment will mark STAR’s entry into the regional market. This is one area where it did not have a presence and allowed its rival Zee to grow with its bouquet of Alpha channels.

STAR had earlier announced that it would be handling the programming, distribution and ad sales of Vijay TV.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...