Top Story

e4m_logo.png

Home >> International >> Article

STAR takes control of Vijay TV affairs

06-August-2001
Font Size   16
Share
STAR takes control of Vijay TV affairs

The signs of changes are visible in the Tamil satellite television channel Vijay TV, with Ajay Vidyasagar of STAR India taking over as the COO of Vijay TV from early last week. Apart from managing the affairs of Vijay TV, he is expected to take care of STAR’s regional channels in South as and when they are launched in future.

Senior personnel from STAR India are coming down to Chennai early this week to take charge of key positions in the areas of marketing, content and distribution, among others.

According to the industry sources, Vijay TV has been constantly making losses and has been bleeding the UTV Group. Despite change in content and the presenting style, the channel remains a distant third.

While Sun TV is the undisputed market-leader, Raj TV is in the second place. As a result, UTV chairman Ronnie Screwvala was looking out for buyers.

UTV opened parleys with STAR India and a deal was sealed three months ago. As per the deal, UTV will continue to own the channel formally, but all crucial functions will be franchised to STAR. These include content, distribution and air-time sales.

The entry of STAR India into the southern regional market is being keenly watched by the industry.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education