Star TV has picked a 20 per cent equity stake in Pune-based Indiaproperties.com Pvt Ltd. The portal has so far listed properties from over 100 towns and cities in the country and has a base of 3000 registered real estate brokers. In order to extend the reach of the portal, the company is setting dedicated CallAssist centres in 18 cities. CallAssist centres will open in Mumbai, New Delhi, Pune, Bangalore, Hyderabad, Chennai, Cochin, Chandigarh and Ludhiana in the first phase and nine more cities by March 2001, Malkani informed. The company has chalked out an investment plan for Rs 3.5 crore out of which Rs 1.5 crore will be spent on setting up the centres and equipment. Another Rs 2 crore will be spent on promotional activities.
Our typical marketing budget is usually 10 per cent of the topline spend