Never has any channel in India done this before. On October 16, the two bhaus of Kahaani Ghar Ghar Ki (KGG), appeared in the hot seat of Kaun Banega Crorepati (KBC). And straight after KBC was over at 10 p.m., the bhaus went home (read KGG) and shared their experience with the rest of the family. This was an innovative idea by Star to celebrate the first anniversary of KGG.
The channel had actually thought to do a similar tie-in with their No.1 soap Kyunki Saas Bhi Kabhi Bhau Thi, on July 3 this year. According to industry sources, Siddharth Basu had reservations before airing the programme. It’s been said that even Amitabh was not very comfortable with the idea of having fictional characters from a serial on a reality show.
The KBC, according to Meetu Kumar, executive producer of KGG was shot on August 30, and the entire team was wondering what they should do for the special anniversary episode of KGG. That’s when the team came up with the idea. On the basis of this the episode of KGG was shot in September in such a way that it all tied in beautifully.
If one is believe, this sort of cross leveraging is a first for the Indian television and according Sameer Nair, there are many more surprises to come.