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STAR sees breakeven soon on KBC success

01-December-2000
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STAR sees breakeven soon on KBC success

KBC, which generates a gross advertising revenue close to Rs 2 crore per episode with 10 minutes of ads, is the sole reason for this optimism, company officials said.

STAR TV's Indian officials said the ad rates of each spot on KBC have been hiked from Rs 2 lakh per 10 seconds earlier to Rs 3 lakh now, but the time period for total advertising on the programme has been maintained at 10 minutes. Taking an average of Rs 1.5 crore gross revenue generation per episode, at 84 episodes of KBC which have been aired till now, the channel has earned gross revenues of over Rs 125 crore from KBC alone.

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