Top Story

e4m_logo.png

Home >> International >> Article

STAR sees breakeven soon on KBC success

01-December-2000
Font Size   16
Share
STAR sees breakeven soon on KBC success

KBC, which generates a gross advertising revenue close to Rs 2 crore per episode with 10 minutes of ads, is the sole reason for this optimism, company officials said.

STAR TV's Indian officials said the ad rates of each spot on KBC have been hiked from Rs 2 lakh per 10 seconds earlier to Rs 3 lakh now, but the time period for total advertising on the programme has been maintained at 10 minutes. Taking an average of Rs 1.5 crore gross revenue generation per episode, at 84 episodes of KBC which have been aired till now, the channel has earned gross revenues of over Rs 125 crore from KBC alone.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited