Top Story


Home >> International >> Article

Star reverses policy on sponsors

Font Size   16
Star reverses policy on sponsors

In a reversal of policy, Star TV has decided to have sponsors back on its popular gameshow Kaun Banega Crorepati (KBC).

The new sponsors are likely to be Pepsi, Cadbury’s and Raymond. Those who had come on as KBC sponsors included Colgate, Mortein, Bajaj, Godrej and LG.

Currently, on an average there are 15 brands advertised per KBC episode. Mr. Sumantra Dutta, executive vice-president (sales and marketing) of News TV India Ltd. had said last month that after the sponsors were taken off, the number of advertisers was likely to go up to 25 per episode. His reasoning: since they were not increasing the 10 minutes of commercial time on KBC, without sponsors they expected to have more flexibility with their ad buy rates.

According to Mr. Dutta, ICICI and Britannia have renewed their contracts for sponsorship.

Star had also announced that it will host special episodes of KBC in 2001, one every month to add to its targeted reach and variety.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.