After Zee Group, it is now time for STAR's Indian operations to undertake restructuring in the top management.
As part of the new-look set up, Sameer Nair, senior executive vice-president (programming) will now head a new division called "content and communication". He will also look after marketing of the programmes.
Vikram Sakuja, executive vice-president (marketing), will now be a part of Nair's team. Sumantro Dutta, executive vice president (advertisement & sales) Star Plus will move to the newly formed radio division of Star. He will report to John Catlett, CEO of STAR Hong Kong's radio business.
Jagdish Kumar, executive vice president (corporate) will be part of the STAR's DTH team. Altaf Ali is heading the DTH project. LS Nayak, executive vice-president, will take care of advertising and sales across the whole network.
Shankar Narayan, CFO, STAR will take on additional responsibility of HR, legal and accounting while Kaushal Dalal will be in charge of business development.
Confirming the changes at the top level, Peter Mukherjea, CEO, Star India said the moves were made as part of a consolidation effort.
Many in the industry felt that this would help to bring in more accountability in the operations and also leverage the strength of the network. The Rupert Murdoch-promoted group is in the process of getting into radio and DTH broadcasting in the country over the next one year. STAR is giving a finishing touch to a business plan for DTH broadcasting.