Top Story


Home >> International >> Article

Star restructuring Indian operations

Font Size   16
Star restructuring Indian operations

After Zee Group, it is now time for STAR's Indian operations to undertake restructuring in the top management.

As part of the new-look set up, Sameer Nair, senior executive vice-president (programming) will now head a new division called "content and communication". He will also look after marketing of the programmes.

Vikram Sakuja, executive vice-president (marketing), will now be a part of Nair's team. Sumantro Dutta, executive vice president (advertisement & sales) Star Plus will move to the newly formed radio division of Star. He will report to John Catlett, CEO of STAR Hong Kong's radio business.

Jagdish Kumar, executive vice president (corporate) will be part of the STAR's DTH team. Altaf Ali is heading the DTH project. LS Nayak, executive vice-president, will take care of advertising and sales across the whole network.

Shankar Narayan, CFO, STAR will take on additional responsibility of HR, legal and accounting while Kaushal Dalal will be in charge of business development.

Confirming the changes at the top level, Peter Mukherjea, CEO, Star India said the moves were made as part of a consolidation effort.

Many in the industry felt that this would help to bring in more accountability in the operations and also leverage the strength of the network. The Rupert Murdoch-promoted group is in the process of getting into radio and DTH broadcasting in the country over the next one year. STAR is giving a finishing touch to a business plan for DTH broadcasting.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...