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STAR Plus hires Neena Gupta to host desi version of ‘The Weakest Link’

19-November-2001
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STAR Plus hires Neena Gupta to host desi version of ‘The Weakest Link’

Star Plus has roped in Neena Gupta to anchor the Hindi version of the popular game show ‘The Weakest Link’, after considering former Miss Universe Sushmita Sen and noted actress Shabana Azmi. The prize money for the show will be around Rs 25-50 lakh.

According to Sameer Nair, executive vice-president, content and communications, STAR India the programme will be launched on STAR Plus in early January, 2002. It will be telecast once a week. “It will be a prime-time show. But we have not yet finalised on the timing,” Mr. Nair said.

Shooting for the show will start in three weeks. STAR Plus will air the game show initially for 26 weeks. Depending on the response STAR Plus will decided whether to add 26 weeks after that.

The game show is aimed at audiences in the age group of 6-60-years, similar to the KBC viewership. Though in UK and the US, “The Weakest Link” competes with “Who wants to be a Millionaire”, Star India will be the only company to telecast both the game shows in a single channel. Siddharth Basu’s Synergy Communications, which produces KBC, will be the production house.

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