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International Star plans to restructure its channel operations

Star plans to restructure its channel operations

Author | NULL | Saturday, Apr 21,2001 12:00 AM

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Star plans to restructure its channel operations

Star has chalked out plans to restructure its channel operations. It has also decided to further its $350 million DTH project vigorously this year. The project would be spearheaded by Altaf Ali Khan.

Star has also consolidated its various channel operations by bring Star World, Star News, Channel V, Star Gold, National Geographic and Star Plus under one umbrella of heads in marketing, distribution, and content.

The broadcaster has raised the programme budget of Star Movies, Star World, Star News, Channel V and Star Plus by five times this financial year over 2000-01.

With the restructuring in place, the buzz is CEO of Star India Peter Mukerjea will move to Star’s Hong Kong office.

Tags: e4m

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