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STAR plans to cater to Indians in US

17-March-2001
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STAR plans to cater to Indians in US

STAR is planning a foray into that country with its twin channels-Star News and Star Plus from August 15, 2001, in the US and later the same package will be extended to Canada. Star has recently tied up with two multiple-systems operators (MSOs) in the UK where the two channels are on air for £16 per month.

STAR has firmed up alliances to this effect with six MSOs in the United States for a flat price of $25 per month for the two channels which will cater India-specific programmes.

STAR is currently working out some of the technical details of direct-to-home (DTH) beaming and mulling the possibility of using terrestrial or submarine cable to deliver content.

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