Another channel war may be in the offing with Star planning to hike its subscription rates. In a written communication, Star has informed cable operators across the country that it is increasing the subscription rates for its bouquet by 30 per cent from March 1.
Although it hasn't specified any amount, the increase works out to Rs 7.50. So, from Rs 24.75 per subscriber home per month, Star will increase its subscription rate to around Rs 32. According to an industry source, Star wanted to fix its subscription rate at $1 (Singapore) and now it has achieved that objective.