Top Story

e4m_logo.png

Home >> International >> Article

Star planning to hike its subscription rates

23-February-2001
Font Size   16
Share
Star planning to hike its subscription rates

Another channel war may be in the offing with Star planning to hike its subscription rates. In a written communication, Star has informed cable operators across the country that it is increasing the subscription rates for its bouquet by 30 per cent from March 1.

Although it hasn't specified any amount, the increase works out to Rs 7.50. So, from Rs 24.75 per subscriber home per month, Star will increase its subscription rate to around Rs 32. According to an industry source, Star wanted to fix its subscription rate at $1 (Singapore) and now it has achieved that objective.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.