Top Story

e4m_logo.png

Home >> International >> Article

STAR not interested in DD Metro prime-time slot

29-June-2001
Font Size   16
Share
STAR not interested in DD Metro prime-time slot

STAR India has decided not to bid for the Doordarshan Metro prime-time slot even as it expects to break even in the next few months. Instead STAR India plans to focus more on Hindi programming, prime time and its marketing strategy, the chief executive Peter Mukerjea said.

Mukerjea said, STAR India, which follows a July-June financial year, expects to break even in the next few months. Referring to the broadcast company's other initiatives, he said it was looking at a network strategy for advertising on all its seven channels.

This move would help advertisers to leverage STAR's network and a sales team has also been re-organised for this purpose, he added.

Referring to media reports which say that STAR's contract with Prannoy Roy-promoted New Delhi Television would not be extended, he said, "It is not true." Mukerjea said that currently, advertising and subscription contributed 80 per cent and 20 per cent, respectively, to the revenues of STAR India.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.