Top Story

e4m_logo.png

Home >> International >> Article

Star News to start focussed bands, new programmes from July 2

23-June-2001
Font Size   16
Share
Star News to start focussed bands, new programmes from July 2

In an attempt to strengthen the channel in the face of growing competition, Star News plans to introduce new programmes, focussed bands and special slots from July 2 onwards. To start with, Star News has announced a daily Hindi band and an English band from July 2.

The Hindi band will be of two and a half hours duration, from 5.30 to 8 p.m. Apart from Star News Hindi, at 5.30 p.m. there will be Bollywood news, at 6 p.m. Star Bazaar with a complete update on the market, at 6.30 p.m. Saat Baje with roundup of news at 7 p.m. and Star Khel at 7.30 p.m.

The English band, from 9 p.m. to midnight, will have Star News English, Star Business News, Newshour, News at 11, Sports Tonight and Midnight News.

Star News had earlier announced a new weekly programme called ‘Reality Bites’ for Saturday. Anchored by the channel’s popular host Barkha Dutt, the programme focuses on reporting from the places of events. It will include footage and interviews to bring a complete picture from the eye of the storm.

The changes are being introduced after the Star logos were re-designed to give a new look to its bouquet of channels. The Star channels acquired a new look on May 20 with changes in the logo design and colour.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...