In an attempt to strengthen the channel in the face of growing competition, Star News plans to introduce new programmes, focussed bands and special slots from July 2 onwards. To start with, Star News has announced a daily Hindi band and an English band from July 2.
The Hindi band will be of two and a half hours duration, from 5.30 to 8 p.m. Apart from Star News Hindi, at 5.30 p.m. there will be Bollywood news, at 6 p.m. Star Bazaar with a complete update on the market, at 6.30 p.m. Saat Baje with roundup of news at 7 p.m. and Star Khel at 7.30 p.m.
The English band, from 9 p.m. to midnight, will have Star News English, Star Business News, Newshour, News at 11, Sports Tonight and Midnight News.
Star News had earlier announced a new weekly programme called ‘Reality Bites’ for Saturday. Anchored by the channel’s popular host Barkha Dutt, the programme focuses on reporting from the places of events. It will include footage and interviews to bring a complete picture from the eye of the storm.
The changes are being introduced after the Star logos were re-designed to give a new look to its bouquet of channels. The Star channels acquired a new look on May 20 with changes in the logo design and colour.
Our typical marketing budget is usually 10 per cent of the topline spend