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Star Network sees increase in ad spend by FMCG firms

26-July-2001
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Star Network sees increase in ad spend by FMCG firms

Major FMCG firms have either doubled or trebled their ad spend on Star Network this year as compared to last year. With Doordarshan not doing so well the FMCG firms shifted their entire focus on to the Star Network.

The top companies like Hindustan Lever Ltd., Emami, Samsung, Asian Paints, Marico Industries and Siyaram have either doubled or trebled their ad spend on Star Network this year compared to last year.

HLL spent about Rs 35 crores on Star channels, buying advertising time mostly on movies. It is said to have almost doubled the amount on Star, including niche channels like National Geographic.

Marico Industries, which spent about Rs 4 crores on Star Plus has almost trebled its ad spend on the network. Even Anchor and Amul have tripled their ad on Star Network.

Though Britannia was one of the biggest spenders on Star Plus during Star India's financial year ended June 30, 2001, this year a big commitment has come from Siyaram which has struck a deal with Star worth about Rs 3 crores for the launch of its new ad made at an astronomical cost. And this is just for the first three days of the launch of the ad campaign. Apart from that, the company will spend another Rs 7 crores on the network.

New business acquisitions and big deals include Morepen, Colgate, Cadbury, Hero Cycles, Today's Pen and Himalaya Drugs.

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