Top Story

e4m_logo.png

Home >> International >> Article

Star, Music Broadcast to make FM foray under brand name Radio One

23-April-2001
Font Size   16
Share
Star, Music Broadcast to make FM foray under brand name Radio One

The Star Group Ltd. and PK Mittal will be making forays in the radio FM business in India, under the brandname Radio One. Star India signed a contract with PK Mittal's Music broadcast Pvt. Ltd. (MBPL), which has licence to operate FM radio stations in six cities. Radio One is part of Star's overall strategy to deliver content via every available media in a country. Bangalore is likely to be the first of the stations to go on air, by June-end.

As per the contract signed by Star, it will supply all the content needed for the FM radio stations of MBPL as also undertake marketing and ad sales activities. The six cities where MBPL has obtained licences to operate radio stations include Delhi, Mumbai, Patna, Nagpur and Lucknow also.

Star India had a survey done to study the FM radio content business. As per the study, there is more demand for Hindi music and, hence, the six stations of MBPL will be airing predominantly programmes revolving around Hindi music.

Star India had formed a separate radio division headed by a chief executive, American John Catlett. As part of a restructuring of the Indian set-up, Sumantra Dutta is slated to join the radio division as the chief operating officer.

The radio division will spearhead Star's forays into FM as a content provider. Star India said it was also open to supplying non-news and current affairs content to other prospective FM radio operators, if there is a demand for such fare.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO