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Star launches new relationship building initiative

28-January-2002
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Star launches new relationship building initiative

Star India has started a new relationship building initiative, Star Affiliate Programme (SAP), for cable networks wherein the SAP team will assist chosen networks in various cities to upgrade and create new benchmarks for services and subscriber interaction.

Star had started SAP initiative in eight cities some time back with an aim to build up a relationship with cable operators and subscribers. SAP training programme includes customer care, satisfaction & time management, co-branding activity through window dressing and aspirational uniforms to be worn by the staff of the Star affiliate cable network, plus a certificate for participating in the training programme. The uniformed, walkie-talkie and identification carrying service personnel will also offer off-line value-added service.

Initially launched in eight cities, including Delhi, Mumbai, Bangalore, Hyderabad, Lucknow and Calcutta, the game plan is to replicate the model at cable networks—independently owned and multi-system operators like SitiCable and WinCable in 25 other cities over the next six months.

The cities being targeted in the second phase include Jaipur, Varanasi, Patna, Nagpur, Coimbatore, Vizag and Madurai.

Source: Business Standard

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.