Star TV joins the group of over 15 ethnic television outfits that are wooing the British Asian viewers by launching Star Plus, Star News channels in UK. Though the number of subscribers to ethnic Asian television stations rising rapidly, Star TV is confident of edging out the competition.
Star TV’s Chief Executive Officer Peter Mukherjee said Star’s programmes and news coverage were the best. He predicted Sony and Zee would not be able to compete. He pointed out that of the 20 best TV serials in India, 14 were broadcast by Star. He made special mention of news anchor Prannoy Roy and talk show host Vir Sanghvi.