ZEE Network in Britain has launched a fight-back to hold on to its leadership of the South Asian television market that currently consists of 22 channels focused on Indian, Pakistani, Bangladeshi and Sri Lankan viewers.
The new energy visible in Zee owes much to the entry of Rupert Murdoch’s STAR TV network, which offers two channels — STAR Plus and STAR News — and is seen as the main threat to Zee’s hitherto unchallenged position.
From March onwards, the television network controlled by Subhash Chandra has been offering a choice of three channels for the price of one.
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