Top Story


Home >> International >> Article

STAR hopes to make it big in UK with KBC

Font Size   16
STAR hopes to make it big in UK with KBC

With Kaun Banega Crorepati (KBC) ending its first full week in UK, STAR TV is hoping that it will hit the jackpot with Britain’s two million Asians. KBC’s UK entry, complete with British Indian contestants from London, Birmingham and Preston comes 16 months after the show was launched in India and nearly a year after Star News and Plus entered Britain as the upstart among Asian TV channels.

ITV, which owns the UK territory license for KBC’s equally successful British version need some persuasion to allow STAR to import the programme into the UK.

According to Lisa Srao, STAR’s VP of business operations said that KBC host Amitabh Bachchan’s superior presentation skills and sheer pulling power has brought 29 million Indians faithfully to their TV set every weekdays.

By offering taster bits of KBC completely free for six weeks on Britain’s second largest cable channel Telewest, Srao says she hopes people will realise we have award-winning news anchors as well and offer the Asian perspective on current events just as people watch CNN for the American perspective.


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46