Star Gold, the 24-hour Hindi movie channel from Star India, is planning to launch a portal to elicit viewer participation. Once DTH is through, Star Gold plans to launch another Hindi movie channel. The rationale behind the Website is to help viewers to decide which movie they want to watch. The movie that polls the highest number of votes will be the movie of the month.
The channel is expected to break even by mid 2003. Star Gold reaches out to 11 million homes in India. Star Gold was launched last September as a 24-hour Hindi movie channel available to subscribers in India and Pakistan. The channel's focus was on movies, which were produced prior to the 1980s. Star Gold also airs a variety of Bollywood entertainment that includes film songs, fillers and Bollywood news.