STAR network’s revenue will total around Rs 650 crores in the financial year ending June 30, 2001.The revenue subscription will be around Rs 140 crores. The advertising earnings are expected to be in the region of Rs 420 crores. STAR has also increased its earnings from content syndication.
STAR’s chief executive officer Peter Mukerjea said, STAR had registered a 50 per cent rise in advertisement revenue, while subscription earnings had gone up by 40 per cent. STAR may also decide to acquire regional and other niche channels if they come cheap.
STAR has not taken up the distribution of the Tara group of regional channels, as it was not very confident of its content. STAR will not be launching new channels in the current financial year.
The focus will be to strengthen all the seven channels in the network and expand on their leadership position. The seven channels are at different stages of evolution. Our task will be to push them forward, on the back of STAR Plus. We will continue to put our money on content,” Mr. Mukerjea said.
STAR News will have to find a balance between Hindi and English programming. Though it has made an impact in perception, its audience base has to be expanded. The launch of the radio service in Mumbai will soon commence if the government decides to allow independent towers.