Top Story


Home >> International >> Article

Star channels have gone missing on the Siti network again

Font Size   16
Star channels have gone missing on the Siti network again

Star channels have gone missing on the Siti network all over again around the country. This time around, Star has come out in the open to admit that it has switched off its entire bouquet on the SitiCable because of non-payment of dues. However, in the midst of the Star-Siti war, viewers may not be affected for very long, say cable operators, as Siti franchisees have started connecting to those networks which have a more lucrative bouquet.

Star even called up the Siti franchisees individually before it switched off the decoder for the entire Star bouquet. It was Star's way of giving chance to the Siti franchisees to get connected to other cable networks. And Star's strategy seems to have worked. Many of Siti franchisees have already moved over to either WIN (in which Star has a 26 per cent stake) or Hinduja's IN Cable. As a result, Siti's all-India reach may soon fall to around 10 per cent, as against 22 per cent now.

Reacting to Star switching off its bouquet on Siti, Mr. Raveesh Awasthi, CEO, Siti Cable, says: ``Siti Cable, as such doesn't owe anything to Star. We work with 77 joint venture partners who may have to make some payments to Star.”


The main problem is about Zee-owned Siti Cable wanting a centralised deal with the broadcasters such as Star. Star, on the other hand, wants to stick to the local arrangement of dealing with the joint venture partners of Siti. A centralised payment system would help Siti garner revenues by under-declaring the number of subscribers. At present, the profit through under-declaration is cornered only by the JV partners or franchisees of Siti.

Siti also wants a centralised corporate arrangement with broadcasters, instead of local arrangements. At the moment Star wants to control the ground completely. The solution, is in clamping a sectoral cap for broadcasters getting into the cable industry and putting in place the conditional access system for pay channels.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video