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Star changing focus from Internet plans to interactive television

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Star changing focus from Internet plans to interactive television

Star, the Indian arm of News Television India, will be shifting its focus from Internet plans to interactive television. This comes close on the heels of the announcement made by the media company on its recent logo change from Star TV to Star to reflect its thrust on convergence.

While the company has not decided to formally drop its portal plans, the management is busy strategising plans for interactive television for the coming year. The interactive television plans will however take time to materialise.

The idea will be to provide television programmes which the viewer wants on demand. The company will have to import foreign technology for the interactive television venture.


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