Star India and HMV have entered into a joint partnership to release cassettes and CDs of old movie songs. HMV will be providing the content and do the selling and marketing of the albums. Star will promote the albums on the Star network. The cassettes and CDs will be branded as Star Gold HMV Presents.
The first two albums will be released by the end of this week and will be priced at Rs 45 and Rs 150. The plan to have a low-cost pricing is to popularise old songs and drive volumes.
The two companies decided to get together as they thought they would make a perfect brand fit. While Star Gold is positioned as a channel for classic old Hindi movies, HMV has a huge library of old Hindi movie songs.