The first day ratings for its three new shows, launched
on July 27, has been positive. According to AC Neilson, TAM data TV ratings
Kya Masti Kya Dhuum, game show Khullja Sim Sim and horror show Ssshhhh… Koi
Hai were 7.23, 9.80 and 5.85 respectively.
According to Star India, these TRP have shown up in
spite of Sony’s Jeeto Chappad Phadke (JCPK) episode with Urmilla as the
guest star and Henna and Aahat to follow that night. JCPK’s ratings, that
night, was 1.9 per cent.
STAR, a wholly owned subsidiary of News Corporation, is
Asia’s leading multi-platform content and service provider. STAR has also
invested in cable systems such as Hathway in India, and Internet portals and
services companies, including NetEase.com and Indya.com.