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Sri Adhikari Brothers chief executive quits

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Sri Adhikari Brothers chief executive quits

Ashu Dutt, chief executive officer - New Channel Initiatives, Shri Adhikari Brothers has put in his papers. Mr. Dutt, who is also on the Board of Directors of Shri Adhikari Brothers, is said to be joining the international search firm Heidrick & Struggles’ Mumbai office.

Mr. Dutt will be joining as Head of Financial Services and Media Practices.” Heidrick and Struggles is said to be the world’s largest search firm with clientele that includes News Corporation, Discovery, Fox, JP Morgan, Chase Manhattan among others.

Mr. Dutt joined Shri Adhikari Brothers in October last year to participate in the function of strategic planning. His profile was defined as “looking for new business opportunities in television and media convergence.” Mr. Dutt was also to be in charge of all new areas of programming, which was to be pursued by the Shri Adhikari group. Prior to his assignment with Shri Adhikari Brothers, Mr. Dutt was CEO - Convergence at


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